Market Research
In a broad sense
At Tematix, we provide actionable consumer insights based on classic research methodologies and advanced digital tools, empowering organizations to make informed decisions and drive business growth
The broad sense
From infrastructure to Business Decisions
Partnering with you in every step of the way: raising the right questions, refining your objectives, designing a suitable research solution, and turning insights into action
Our Areas of Expertise
Brand equity
Measuring presence, positioning and brand strength
Marketing Communication Effectiveness
Analysis of campaign components and assessment of its contribution to the organizational goals
Marketing Communication Effectiveness
Analysis of campaign components and assessment of its contribution to the organizational goals
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Concept tests
Predicting the market potential of new ideas, products and marketing strategies
Concept tests
Predicting the market potential of new ideas, products and marketing strategies
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User Experience
Analysis of customer satisfaction and the gaps between expectations and the actual experience
User Experience
Analysis of customer satisfaction and the gaps between expectations and the actual experience
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Customer Journey Mapping
Identifying the customer decision-making process and evaluating the quality of interaction throughout key intersections within the journey
Customer Journey Mapping
Identifying the customer decision-making process and evaluating the quality of interaction throughout key intersections within the journey
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Crisis monitoring
Analyzing public discourse and assessing the impact of negative media exposure on brand perception
Crisis monitoring
Analyzing public discourse and assessing the impact of negative media exposure on brand perception
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Levers and Anchors
Identifying strategies to expend market reach, reinforce customer engagement and prevent customer abandonment
Levers and Anchors
Identifying strategies to expend market reach, reinforce customer engagement and prevent customer abandonment
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Packaging Tests
Evaluating packaging acceptability and its alignment with organizational goals and user needs
Packaging Tests
Evaluating packaging acceptability and its alignment with organizational goals and user needs
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Purchasing Decisions Tree
In-depth analysis of the factors influencing purchase decisions and identification of the decision tree structure
Purchasing Decisions Tree
In-depth analysis of the factors influencing purchase decisions and identification of the decision tree structure
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Usage & Attitudes
Mapping usage patterns and the set of values shaping consumer attitudes toward the category
Usage & Attitudes
Mapping usage patterns and the set of values shaping consumer attitudes toward the category
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Share of Stomach
Mapping the relative share of categories, sub-categories, and brands within total consumption
Share of Stomach
Mapping the relative share of categories, sub-categories, and brands within total consumption
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Price sensitivity
Identifying the price range that maximizes sales potential
Share of Wallet
Mapping the relative share of categories, sub-categories, and brands within total expenditure
Share of Wallet
Mapping the relative share of categories, sub-categories, and brands within total expenditure
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Our Tool Box
Our research methods
Attitude SurveysData AnalysisFocus GroupsEthnographyIn-Depth InterviewsAcceptance TestsAnalytics Tools
Attitude SurveysData AnalysisFocus GroupsEthnographyIn-Depth InterviewsAcceptance TestsAnalytics Tools
Attitude SurveysData AnalysisFocus GroupsEthnographyIn-Depth InterviewsAcceptance TestsAnalytics Tools
Attitude SurveysData AnalysisFocus GroupsEthnographyIn-Depth InterviewsAcceptance TestsAnalytics Tools
User Content MonitoringText AnalyticsForecastingA/B TestingShopper GuidanceUser DiariesField Observations
User Content MonitoringText AnalyticsForecastingA/B TestingShopper GuidanceUser DiariesField Observations
User Content MonitoringText AnalyticsForecastingA/B TestingShopper GuidanceUser DiariesField Observations
User Content MonitoringText AnalyticsForecastingA/B TestingShopper GuidanceUser DiariesField Observations